Friday, October 9, 2015

Rethink P.I.N.K.

Photo I shared on my Instagram earlier today
 We all know that October is breast cancer awareness month. But did you know that many women are actually fearful of October and those pink ribbons? These women are fearful of getting a mammogram, they're fearful of what may be found. We continuously hear that 1 in 8 women will get breast cancer. And that sounds scary as hell. 

But let's look at it another way. 

7 in 8 women will NOT get breast cancer. Those odds sound a little better, right?

Solis Mammography wants women to reclaim the month of October. They want to help dispel the fear and anxiety created around the pink ribbons. 




In the month of October, the color pink has become synonymous with National Breast Cancer Awareness Month. Everything from consumer products to the NFL is splashed in pink. And for this heightened awareness, the team at Solis Mammography applauds the efforts of so many organizations who work hard to create and maintain this public awareness campaign. And yet, in true ironic form, today’s reality is that too many women  avoid getting their annual mammogram because of the fear and anxiety associated with breast cancer. “Based on extensive research we’ve done with women who do – or do not – get their annual mammogram, we’ve learned that the fear and anxiety associated with the pink ribbon causes too many women to stay away,” says Connie Oliver, VP marketing and client relations for Solis Mammography. “We’ve built our patient services model to try to change that. 

I know a lot of women on my Facebook timeline post about how they think that there are too many companies profiting off of the breast cancer awareness "bandwagon" and don't actually donate proceeds to any breast cancer research organizations. 


So that's why I am happy to take part in this campaign to Rethink P.I.N.K. and focus on breast health. 

National Mammography Day is October 16, so let's not fear the pink ribbon, but instead use it as a reminder to get yourself checked. If you're 40 or over you should get a mammogram every year (or every other, depending on your doctor's recommendations). If you're under, you should do self-breast checks and your gynecologist should also be doing a feel at your yearly exam. If you don't know how to give yourself a check, you can look online or ask your doctor to show you how. 







This is how Solis Mammography is rethinking the color pink.

    • P=Peace of Mind. Solis Mammography has trademarked the Peace of Mind Mammogram™ to reflect their promise of offering such an exceptional experience that women  won’t avoid getting the mammogram they need. The environment of each center and exceptional quality of patient care offered by specialists in breast imaging leads to peace of mind for the patients they serve.

    • I=Incredible Service. Solis Mammography’s entire team is deeply committed to the women and physicians they serve. From online scheduling and fast results delivered by secure email within 24 to 48 hours, the company is proud to cite that 98 percent of their patients would give them a positive recommendation to family or friends.

    • N=Not what you Expect. While many women associate mammograms with pain, Solis’ breast-dedicated technologists are highly trained in breast compression and placement. This results in 89 percent of their patients reporting little to no discomfort during their exam.

    • K=Knowledge is Power. Perhaps most central to the Rethink P.I.N.K. campaign is the common statistic most women cite – that 1 in 8 women will get breast cancer in their lifetime. Solis encourages women to remember that this also means 7 in 8 women will NOT get breast cancer. But if you are the 1 in 8, you want to find any anomaly as EARLY as possible, so that your treatment is as EASY as possible.

During the entire month of October (including October 16 which is National Mammography Day). Also, during the month of October, many of the Solis centers are offering extended weekday and Saturday hours. 

There are four locations across Phoenix. But they also operate in 31 states. Visit the website to find one near you:  http://www.solismammo.com//find-a-center/Arizona/PNX

One Solis Mammography client says, "I'm concerned about breast health - for myself, my husband, and my kids. I go to Solis every year because they make it easy for me. I'm in and out quickly, I get my results within a day by email, and I get peace of mind that comes from knowing I'm all clear for another year."

Wait, results by email? I'm jealous. 

While I've not yet had my mammogram, I'm not old enough to really have a need for one. My doctor checks me yearly by hand, and I feel every now and then. Once, I actually thought I felt something, but went and told my doctor. She recommended an ultrasound, and the doctor told me that there wasn't anything of concern and I don't need a mammogram (though they were going to do one if they were unable to clearly see what I felt). While I was scared, I was happy to know that IF there was anything, I caught it myself and hopefully caught it early enough. Thankfully, there wasn't anything there and so I'm good, for now.



About Solis Mammography:
  • Solis Mammography is a specialized healthcare provider focused exclusively on providing women an exceptional mammography experience. Headquartered in Addison, Texas, Solis currently operates 31 centers across four states – Texas, Arizona, Ohio, and North Carolina. The company operates both wholly owned centers and multiple successful joint ventures with hospital partners. Solis provides a complete range of highly specialized breast health services including screening and diagnostic mammography (2D and 3D), computer-aided detection, breast ultrasound, stereotactic biopsy and ultrasound-guided biopsy. For more information, visit www.SolisMammo.com, like them on Facebook, follow them on Pinterest, or subscribe to their YouTube channel.
  • The staff at Solis is dedicated to providing you with a warm, caring experience.
  • The environment at Solis is comfortable and soothing.
  • Solis understands that mammography is an intimate test; they are trained to be gentle AND get the best picture of your breast.
  • Solis cares about your time! The mammogram takes 5-10 minutes; your entire visit usually takes between 30-45 minutes.
  • Results are delivered to you by secure email in 24-48 hours.
  • “Solis is focused on understanding your concerns, anxieties, and needs. You’ll never be treated like a number at Solis Mammography!”
  • Convenient - Solis has multiple locations, so finding a center and scheduling your appointment is easy. Solis provides Easy-to-make appointments via phone or computer, walk-in appointments are also available. Use the online appointment calendar to quickly book your appointment - choose the time and the day that work best for you. Click here to schedule.



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